With deep Caribbean insight and global perspective, Collis helps organisations cut through complexity, modernise outdated systems, and unlock opportunities for growth and investment.
Every Caribbean entrepreneur I know is facing the same questions:
How do I manage rising costs?
How do I deliver on time when shipping schedules keep changing?
How do I compete when the rules of global trade shift every month?
The answer lies not in waiting for stability, but in developing the pulse of innovation — a rhythm of thinking that blends creativity with logistics discipline.
Design thinking is not just for architects or product developers. It's for every business owner who wants to survive and thrive in a turbulent marketplace.
It teaches us to:
Empathize with the customer's true need. (Not just cheaper imports, but reliable and resilient supply.)
Define the problem in fresh terms. (Is it “shipping delays” or is it “too much reliance on a single route”?)
Ideate new solutions. (What if hotels in Barbados, St. Lucia, and Antigua pooled their orders to fill containers more efficiently?)
Prototype and test. (Trial small shipments under new tariff classifications. Scale what works.)
This approach transforms chaos into creativity.
Many view the tariff code as a rigid barrier. I see it as a design palette. Within its complexity are options — if we learn to use them.
For example:
A furniture importer who knows how to design modular systems can cut duties dramatically.
An agricultural cooperative that masters rules of origin can open up duty-free corridors.
Tariff knowledge isn’t just compliance. It’s competitive advantage.
The world is full of teachers — if we are willing to travel, observe, and listen. I spend time at trade shows not for spectacle, but for intelligence. Every booth is a lesson. Every conversation reveals a new process, material, or technology that can reshape our supply chains back home.
Caribbean businesses must see themselves as students in this global classroom, ready to absorb and adapt.
Our region needs leaders who don’t just manage supply chains, but mentor others in re-thinking them. My mission is to be one of those voices.
I want to guide hotels, retailers, and communities toward supply chain systems that deliver cost efficiency and quality — while making the Caribbean resilient in the face of global storms.
When we think like designers, every obstacle becomes a blueprint for something better.
Supply Chain Innovator
Collis Williams is a Caribbean Supply Chain Transformation Specialist who has spent his career cutting through complexity to provide clarity and actionable strategies.
A personal portfolio website is your digital resume—a place to showcase your work, skills, and achievements.
